October 31st 2017

Focus on: Public Relations Officer

Frances Keane at her graduation

Frances Keane at Sandhurst

Lincolnshire Army Cadet Force (ACF) has a new Public Relations Officer (PRO) in post to help spread the word about what the ACF does in the county.

Sergeant Major Instructor Frances Keane lives and works in Lincoln and has been with the Force since May 2009.

She said: “During my late teens, early 20s, I’d always been involved in youth work mainly with the Scouting and Guiding associations.

“I was at a point in my life where I needed something to challenge myself, to learn new skills but also wanted to keep working alongside young adults, so I walked into my then local detachment in Boston and joined.

“Since joining the ACF I’ve steadily risen through the ranks and completed various appointments.

Frances Keane

Frances Keane

“I happened to mention an interest in photography and this led me to being offered the PRO role.

“It will entail overseeing the county’s use of social media to aide in the recruitment of cadets and adults. It is mainly admin based in terms of updating social media and then I have the freedom to visit weekend events to take photographs and pick up on newsworthy stories.”

Frances is a qualified physiotherapist having graduated from Brunel University in 2006. She currently works for the Ministry of Defence after previously being employed by the NHS and is currently studying for a masters degree.

She also enjoys sports including tennis and power-lifting and enjoys spending time with her family including seven nieces and nephews as well as two godchildren.

Frances sees Lincolnshire ACF as a family as well and says: “The best part of being in the ACF is the strong sense of belonging.

“I stay involved because I enjoy seeing the cadets shyly approach a detachment with caution on their first night, gradually grow in confidence and skill to eventually leave as stronger, more rounded individuals.

“Cadets also tend to have a wicked sense of humour and an outlook on the world that definitely keeps you entertained and on your toes.

“It’s great to see cadets achieve, especially for those who may not always have lots of opportunities in their lives.

“In addition, there are many adults that I would class as my extended family so would be strange not be around them should I not be in the ACF.”

Her love of cadets will stand Frances in good stead as she takes up the PRO role.

On the role she continues: “I hope that I can bring the PR team together to get a steady flow of articles and spread the word of Lincs ACF regionally and nationally.

“I would also like to offer more opportunities to the cadets to learn different skills such as photography, website use and writing articles as not all of the cadets enjoy all military training and may want to learn different skills to help them achieve their Duke of Edinburgh’s Award.

Fran 1

Frances Keane

Frances recently completed a City and Guilds Graduateship in Leadership and Management through the ACF, which is equivalent to a degree.

She recently attended The Royal Military Academy at Sandhurst for her graduation.

Frances said: “”I think it’s important that cadets and adults take the opportunity to complete these awards. They are subsidised and provide an excellent way to utilise the skills we learn within the ACF. They look good on your CV too!

“Graduating from Sandhurst was a really special day and it was lovely to take my Dad and Step-mum with me. They deserve a treat!”

“The best part of being in the ACF is the strong sense of belonging."